The sign-up process is the last of the marketing funnel stages. It helps to improve your conversion rate, bring more leads, or complete a purchase. There are several easy things you can do on your website to improve signups, whether it’s for a free newsletter or a paid membership service. And some of them can have a significant impact on the number of conversions you receive.
The Best Sign Up Tips
1. Simplify Your Sign-Up Form
People don’t have much time on their hands. So why should they waste their precious time on badly designed forms? No one wants to fill out numerous fields for simple company registration. If your forms are lengthy and too time-consuming, they can repulse your customers.
Also, keep in mind that many users don’t want to share personal information on the internet. So the best you can do is keep your forms short with bare-minimum required data. If money transactions are involved, ask only the minimum information required for credit card processing.
2. Use SIgn Up Popup Forms
Popup forms can be the real game-changer. It allows you to register on a website without leaving the homepage, so it increases the chances of more sign-ups.
Follow these tips for quality popup forms:
- Set a delay timer of 15 seconds while they still aren’t distracted
- Make your popups easy to close
- Make sure to do only one popup per user. You can do this with cookies
This tactic will surely boost your conversion rates.
3. Have Clear Call-to-Action Buttons
You can’t achieve anything without good call-to-action(CTA) buttons. The worst you can do for your website is make your CTA buttons hard to find. Make your CTA buttons easily distinguished and stand out from the background. You can use vibrant colors that’ll suggest signing up. Choose contrasting colors, better or larger fonts, and the best positions on the page.
Don’t settle for one option. Test different styles and see which ones are bringing the most conversion.
4. Assure Secure Sign-up Process
Many website developers and owners underestimate the need of including a secure login form on their pages. A risky website can be the reason for your customers to change their minds.
The guarantees you promise will vary depending on what your visitors sign up for. If you’re sending out a free newsletter or site updates, be sure you don’t sell or disclose their email address to anybody else. If there is money involved, make sure you provide a satisfaction guarantee.
Increasing your sign-ups is an excellent strategy to develop and grow your business over time. More sign-ups mean more consumer data to work within your marketing efforts, resulting in more leads!
Increasing sign-ups on online platforms is difficult since visitors find the process tedious and annoying. The simplest thing you can do to increase sign-ups is to provide value to them or to make this tiresome procedure simple. This will undoubtedly help you in raising the number of sign-ups. Don’t forget to follow the tips we discussed above, as they may become your best companion on this journey!