Artificial Intelligence in the Online Gambling World

Gambling has a long history. The first evidence found dates back to 2300 BC. And now, it’s 2022, and we have the opportunity to play slots, roulette, baccarat, wheel of fortune, craps, poker and other games not only on computers but also on mobile devices. The gambling industry has shown that it quickly adapts to new consumer trends. Therefore, it is not surprising that such an innovative trend as artificial intelligence will affect this area. But in what way?

The human brain cannot compete with a computer in processing large data amounts. Therefore, artificial intelligence has become an ideal assistant in analyzing consumer habits and predicting which products will be of interest to users in the future.

Another area where artificial intelligence can benefit the gambling industry is bet generation, said Michael Boettcher from Shangri La. When expert analysts analyze the data collected by artificial intelligence, online casino operators can provide players with much more realistic bets.

It is important to note that not only operators can use the possibilities of artificial intelligence. For example, online poker uses a program that analyzes game progress data and provides statistics. Thus, players can win more.

Audience expansion

According to research, the age range of people who gamble is 35-64 years old. With the development of such a type of artificial intelligence as virtual reality, this framework is expanding. More interest in gambling appears among young people. Research confirms that younger generations are more innovative than older generations, so younger people are more likely to spend time playing AI games, said Darren Keane from Storm International.

Customer Service Improvement

Many casinos have already connected various chatbots, which, however, are still far from ideal: any player is able to instantly distinguish them from real support staff and often cannot achieve a solution to their problem.

However, thanks to the use of artificial intelligence, chatbots are becoming more advanced and gaining tools to help them analyze player requests faster. With artificial intelligence, answers to user questions will become more personalized and relevant to a specific situation. And when your request is sent to live operators, they will already know how to help you quickly and efficiently.

The cure for addiction

A lot of the gambling controversy has to do with addiction. With the development of artificial intelligence, the situation can improve significantly. Innovative programs can figure out whether a player is addicted or not and prevent possible negative consequences before the problem becomes serious. Solving such issues will benefit the entire industry.

What to expect in 2022?

Artificial intelligence has been used in the gambling industry for quite some time, and its positive effects are undeniable. In 2022, its application will not be limited to the areas of customer support, data analysis and addiction prevention.

Thus, the world’s first help platform with ideas for games using artificial intelligence was launched. It uses data from millions of games and sophisticated machine learning to create innovative game concepts, images and characters that developers can take to work and turn into a unique product.

Thus, the constant development of artificial intelligence has already changed the way the gambling industry develops, and the discoveries that have already been made and that are yet to come will undoubtedly have an impact on the gambling industry in the future.


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